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Will Privacy First Be The New Normal? An Interview With Privacy Guru, Ann Cavoukian

by Hessie Jones

Ann Cavoukian, former 3-Term Privacy Commissioner of Ontario, and currently Distinguished Expert-in-Residence, leading the Privacy by Design Centre of Excellence at Ryerson University in Toronto, Canada:

“I call myself an anti-marketer, especially these days. My background has predominantly come from database marketing and the contextualization of data to make more informed decisions to effectively sell people more stuff.  The data that I saw, whether it be in banking, loyalty programs, advertising and social platforms – user transactions, digital behavior, interactions, conversations, profiles – were sewn together to create narratives about individuals and groups, their propensities, their intents and their potential risk to the business….”

Read the full article in Forbes, COGNITIVE WORLD